Building a Skilled Workforce for India’s Fast-Growing Lubricants Sector

The Automotive Lubricant sector represents a vital segment of India’s automotive and industrial ecosystem, contributing significantly to the maintenance, efficiency, and longevity of vehicles and machinery across both urban and rural markets. The Automotive Lubricant Industry Training Program is a focused, three-month, part-time initiative designed to prepare entry-level professionals for frontline roles in sales, distribution, and customer engagement within the automotive lubricant sector. With expanding mobility and a growing base of vehicle ownership, there is a consistent and rising demand for skilled professionals to support the distribution, sales, and promotion of lubricant products.

This program is tailored for 12th pass candidates and non-technical graduates (B.A., B.Sc., B.Com) seeking structured training aligned with real-world industry requirements. Delivered over 24 weekend sessions, the curriculum integrates technical product knowledge, field sales practices, customer service training, and professional development. The objective is to ensure that participants are job-ready and capable of contributing effectively to lubricant manufacturers, distributors, and service channel partners.

Career Helmet’s training ecosystem integrates learning with practical exposure and dedicated placement support, ensuring both learners and industry partners benefit from a structured, outcome-driven engagement. Graduates of this program will be equipped to join the workforce in roles such as Sales Executive, Channel Sales Associate, and Field Marketing Representative, especially across Tier 2, Tier 3, and emerging markets across India.