The Digital Marketing Program is a practical, weekend-based skill development course curated for beginners who want to start a career in online marketing. Designed for 12th pass students, fresh graduates, or job seekers with minimal marketing background, this program imparts essential knowledge, tools, and job-readiness to help them begin their journey as digital professionals.

In the first month, students are introduced to the digital marketing landscape, including SEO, content marketing, and web presence. They also get hands-on experience with basic blogging and content optimization techniques. Month two dives into popular digital channels—social media, email marketing, Google Ads, and video marketing—teaching students to plan and run campaigns, create content, and analyze engagement metrics.

The final month focuses on data interpretation using Google Analytics, developing digital strategies, and refining soft skills for job readiness. Resume building, LinkedIn optimization, and mock interviews help students prepare for real-world job applications. Learners also complete a final project simulating a full digital campaign from research to reporting.

The course combines theory, tool-based learning, and project work to ensure students are not only aware of digital trends but also skilled in executing campaigns and interpreting results. Graduates of this program can confidently apply for roles like SEO Executive, Social Media Intern, Digital Marketing Trainee, or Freelance Marketer across industries or even start their freelancing journey.