FMCD (Fast-Moving Consumer Durables)

Fast Moving Consumer Durables (FMCD) Industry- Skill Development Training Program

Prepare candidates for entry-level and junior-level jobs in FMCD Industry including Sales, Marketing, Distribution, Support & Field Operations.

OVERVIEW

The Fast-Moving Consumer Durables (FMCD) sector, encompassing consumer appliances, electronics, home equipment, and white goods, is witnessing significant expansion across India, particularly in Tier 2 and Tier 3 markets. With the growing demand for aspirational and utility-based durable products, the industry is constantly in need of trained frontline personnel who can support sales, product demonstrations, custoSmer service, and distribution operations.

Career Helmet’s FMCD Industry Training Program is a well-structured, three-month, part-time initiative aimed at preparing 12th pass students and non-technical graduates (B.A., B.Sc., B.Com) for entry-level positions in the FMCD space. The program is designed to create a ready pool of semi-skilled candidates with strong product understanding, customer handling ability, and field readiness.

Delivered through 24 weekend sessions, the curriculum blends industry-specific knowledge, practical sales techniques, and essential soft skills, equipping participants for roles such as Sales Promoter, Showroom Executive, Retail Associate, or Field Marketing Assistant. The course also includes live role-plays, field simulations, and structured placement support to ensure participants are deployment-ready upon completion.

Curriculum

Duration: 3 Months | 24 Weekend Sessions

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FAQ Clean Style

Month 1 - FMCG Industry Fundamentals (Sessions 1–8)

Objective:Participants are introduced to the structure and scope of the FMCG sector, product categories (food, personal care, household items), supply chain processes, brand dynamics, and retail formats. This foundational module builds a clear understanding of how the industry operates at the ground level.

Month 2 - Sales, Marketing & Distribution (Sessions 9–16)

Objective: This module focuses on practical field functions, including retail outlet visits, visual merchandising, sales pitch development, product placement, order booking, distributor interaction, and market activation. Candidates learn to support on-ground sales and promotions.

Month 3 - Soft Skills & Placement Support (Sessions 17–24)

Objective:The final phase emphasizes workplace readiness—covering communication skills, appearance, behavior, time management, and field reporting. Participants also receive training in resume preparation, mock interviews, and are supported through placement connections with FMCG companies and channel partners.