The Sales Business Development Program is a structured 3-month weekend training initiative aimed at preparing semi-skilled candidates—12th pass, graduates, or postgraduates—for entry-level or junior roles in sales and business development, with a strong focus on industry-specific opportunities such as the Cement Industry, FMCG, FMCD, and similar sectors.

This 24-session program is carefully crafted to bridge the skill gap between academic knowledge and industry expectations. The training begins by establishing a strong foundation in sales fundamentals, customer behavior, and communication strategies, equipping participants with essential sales mindsets and product understanding. Participants are introduced to industry-specific selling techniques, enabling them to effectively engage with customers and understand client needs.

The second month focuses on core business development techniques, covering the entire sales lifecycle—from lead generation and prospecting to closing and post-sale engagement. It emphasizes modern approaches to territory planning, channel management, field sales practices, and market analysis, especially for industries like cement and building materials where B2B and retail sales models co-exist. Participants also explore CRM tools, performance metrics, and reporting systems essential for sales tracking and execution.

In the final month, the program shifts towards employability and job-readiness, delivering focused modules on soft skills, workplace communication, interview techniques, and resume building. Candidates undergo mock interviews, real-time problem-solving activities, and grooming sessions to prepare for corporate interactions and recruitment drives.

With practical sales simulations, role plays, and experienced faculty, the program ensures participants are not only trained but also confident to deliver performance from day one. The goal is to create job-ready professionals capable of contributing to business growth, building client relationships, and sustaining themselves in dynamic, high-pressure sales environments.

Supported by placement assistance, career counselling, and industry connections, this program is an ideal launchpad for those looking to begin a long-term career in the sales and business development domain.